logo consisting of the Vitruvian Man in white within a light blue circle next to the mindlab international ltd wording in all capitals coloured blue and blackbeauty shot of stationery for the company showing letterhead, business card, envelope and notebook using blue, black and white as its primary colours along with its logo on a mid grey backgrounda close up of the bottom of the letterhead and business card both using blue, black and white as its primary colours along with its logo on a mid grey background

project

Mindlab International

client

Mindlab International

description

This was an opportunity to redesign the logo and branding for television’s Dr David Lewis, a few years before Embarrassing Bodies! I began by removing the retro styled fonts and colours and replaced them with a bright, modern feel, which made the brand a lot more professional and welcoming. I also simplified the artwork so that it could be used universally across different departments in this instance using pantones for consistency on their stationery.